‘A logo is an essential part of your company’s visual identity, providing a point of reference and conveying your image. It is often the first step in any communication approach’.

The logo: revealing your identity

A logotype is a graphic representation of a brand or company. It is the result of a creative brief followed by in-depth creative research aimed at representing and enhancing the image of a brand or company. A logotype is characterised by the choice of colours, typography and often a symbol.

The logotype establishes a direct link between the different products and services offered by a brand or company. It should identify your company at a glance. The logo must also stand the test of time, so that it lasts and makes a lasting impression.

What does a logo do?

Your logo embodies your image and is the foundation of your visual identity.

The main objective is to help the public quickly and effectively memorise the graphic image that symbolises your company.

A logo is mainly used to :

Seduce and enhance your image,

identify your business, your services, your products or your point of sale,

give meaning to your company,

use illustrated administrative and commercial documents to reinforce the impact of your messages,

unite your customers around an image,

represent your personal,

give your company a unique personality and make you stand out from the crowd.

A successful logo should :

represent the company’s core values

be easy to read and simple

be unique and not confused with competitors’ logos,

present a strong stylisation of the graphic elements,

last over time,

be usable in different contexts while retaining its integrity,

be reproducible in large or small format,

respect the graphic codes of its sector of activity,

be available in black and white,

meet the objectives set out in the specifications.

Why a vector logo that can be adapted?

Your logo will be used on all your communication media, and must be adaptable to cover all sizes and forms of use. It must also be able to be applied to both white and coloured backgrounds.

For all these reasons, graphic designers and communications professionals create logos in several variations and in vector format. Vector format enables a logotype to be printed in high definition on any medium.

A vectorised logo can be enlarged ad infinitum with no loss of quality, whereas a non-vectorised logo (web logo) will pixelate when enlarged. Think of signage, banners, totems and vehicle markings, for example.

To conclude,

The logo is the cornerstone of your visual identity, building your company’s brand image over time and conveying your values.

If you would like professional help in creating or redesigning your logo, contact us!

Source : https://www.anthedesign.fr/autour-du-web/combien-coute-la-creation-dun-logo/